Hemplab

Hemplab has evolved from a CBD oil manufacturer into a full-scale dietary supplement producer. Its previous logo no longer reflected the company’s direction or scale of operations, making this the right moment for change.

The brand transformation began with strategy. We built the communication platform around the new tagline: “Your Vision – guided by our experts.” The offering was structured into two product lines:

• Pure – the expert-driven part of the portfolio, designed for clients seeking proven, precisely developed formulations.
• Play – the lifestyle-oriented side of the brand, created for bolder and more unconventional product concepts.

The new visual identity communicates Hemplab’s core strengths: operational flexibility, strong client relationships, expert product support, and the breadth of its offering.

The Hemplab rebrand is an example of a B2B brand transformation driven by business growth. It delivers a comprehensive communication toolkit for the marketing team and provides a solid foundation for the brand’s continued development.