Lazy Tan – Made in the shade

Lazy Tan – Made in the shade

Lazy Tan transforms self-tanning with an easy, streak-free formula that delivers a natural glow—no compromise required. We created a bold, shadow-inspired identity that celebrates effortless beauty and aligns with modern values of health, self-care, and quality.

Business Challenge

Getting that perfect sun-kissed glow shouldn’t be a gamble.

We all know the dangers of UV exposure – but traditional self-tanners bring their own headaches: streaky finishes, orange tones, and time-consuming routines that leave the category feeling… fake.

Lazy Tan flips the script with an innovative formula that’s easy to apply, skin-friendly, and delivers a natural, radiant look – hassle-free.

How can a brand stand out in a market known for compromise?

Creative Solution

Why chase the sun when you can get a glow made in the shade?

Lazy Tan is more than a sunless option – it’s the smart choice for those who know better.

With an identity rooted in effortless elegance, its shadow-inspired icon celebrates sun avoidance as something to be proud of.

Vibrant yet understated, the design seeks to exude confidence and quality, just like the flawless tan it provides.