Really Good Beer Society are on a mission to create a gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales is donated with each purchase. Lovely. So…
How do you create a brand with both purpose and poise?
We started by clarifying and crafting the brand personality born from their actions – A joyful optimist.
Our branding system begins from this playfully progressive point, building out from a logo that is both kinetic and balanced in its execution – an endlessly revolving wheel of colour and typography. A moment of poise in a visually chaotic category.