The Art of Roots & Rose Branding and Packaging

Marklinica proudly partnered with Roots & Rose to craft a brand identity that reflects the perfect harmony between nature’s purity and modern sophistication. From the logo design to the complete packaging suite, this project embodies elegance, effectiveness, and the premium nature of Roots & Rose’s cosmeceutical products.

Concept & Inspiration

The Roots & Rose brand is deeply rooted in nature while blooming with elegance. Marklinica drew inspiration from the brand’s core values: premium quality, high-performing natural ingredients, and a commitment to beauty that nurtures. The goal was to create a design that resonates with a sophisticated audience seeking trustworthy and effective skincare solutions.

Brand Identity

Marklinica designed a logo that is both delicate and bold. The soft, curving lines of the floral icon symbolize femininity and growth, while the clean typography conveys professionalism and trust. Together, they form a visual identity that feels approachable yet elite.

Key branding highlights:

Floral Icon: A modern representation of nature’s elegance, reflecting the brand’s emphasis on natural ingredients.Color Palette: Vibrant, summery colors with elegant undertones, striking a balance between cheerfulness and sophistication.Typography: Minimalist yet refined, ensuring the brand communicates clearly and stands out in the cosmeceutical market.Packaging Design

The packaging was crafted to convey a premium look and feel, using vibrant tones and minimalistic layouts to create a cheerful yet elegant aesthetic. Each product’s packaging design is carefully tailored to reflect its unique benefits while maintaining a cohesive brand identity.

Key packaging elements include:

Vivid Colors: Soft pastels and vibrant hues combine to create a fresh, modern appearance.Minimalist Layouts: Clean lines and ample white space let the product information shine without overwhelming the design.Elegant Finishes: Matte textures with subtle accents enhance the premium feel, making each product a joy to hold.

Products Featured

The branding and packaging extended across Roots & Rose’s product range, including:

Sunscreen spray and over-makeup sprayRetinol creamOil cleansers
Each product’s design reflects its purpose while staying true to the brand’s cohesive identity.

Final Outcome

Marklinica’s work for Roots & Rose successfully brought the brand to life, creating a visual language that speaks to its target audience. The identity and packaging exude trust, quality, and beauty, setting the brand apart in a competitive market. By seamlessly blending vibrant, cheerful colors with elite and modern aesthetics, Roots & Rose now stands as a symbol of nature’s elegance and cosmeceutical innovation.