Speechless cosmetics rebranding

Brand: Speechless

About the brand: Speechless is on a mission to care for people’s beauty and become a trusted friend who will always support and listen.

Task: To adapt the brand’s graphics for new packaging (a gradient symbolizing the transition from simplicity to vibrance, associated with a bright and fulfilling life. The primary color—peach—represents healthy, glowing skin), expand the color palette for new product lines, and make the brand appealing to a younger audience.

Working with cosmetic brands begins with deeply analyzing the product and its target audience. Packaging is essential, as it has to align with the brand DNA and stand out on the shelf. We always conduct thorough market and competitor research to understand how to make the packaging unique. It’s essential to strike a balance between current trends and elements that help the brand stand out, whether through colors, graphics, or materials. Ultimately, the design becomes not only visually appealing but also effective, fulfilling its primary purpose—capturing attention and being convenient for the consumer.