Tío Pepe en Rama 2025: An Evocative Design

Tío Pepe en Rama 2025: An Evocative Design

Visual identity development for the 2025 limited edition of Tío Pepe en Rama, a uniquely produced fino. Design based on the sensorial evocation of the wine’s aging environment and the wine’s organoleptic characteristics.

The label has been printed on textured Artisan Blanc Plus paper by AveryDennison, conveying authenticity and artisanal quality. The visual hierarchy is articulated through hot stamping with three solid bronze plates by Arqué and Kurz Germany, highlighting the handcrafted illustration of the vine enveloping Calle Ciegos and the iconic winery. The pyramidal finish, omnipresent in the brand, reinforces its heritage.

The color palette and graphic composition are inspired by the chiaroscuro of the winery and the bright greenish reflections of the wine, seeking a visual and emotional connection that conveys the essence of bottled spring.

Print: https://grupomacho.com/

Design & Illustrations: https://hugozapata.es/