Snow Bull Craft Beer × Guyi Design

[Snow Bull Craft Beer × Guyi Design]
Complete Brand & Packaging Design for a New Craft Beer

Project Name: Snow Bull Craft Beer

Client: Changchun Snow Bull Craft Beer Co., Ltd.

Scope of Service: Full craft beer brand design

Service Team: Guyi · Brand & Packaging Design Department

Friendly Reminder:
This project is an original work by Guyi Design. Patent certificates and copyright registrations have been completed. Think twice before copying.

Guyi Design – Scope of Work

• Brand strategy design (market analysis / consumer analysis / product positioning)
• Logo design
• English brand naming
• VI (Visual Identity) design
• Label design
• Label production process planning
• Outer carton design
• Product video production
• Product image rendering

Background

Snow Bull Craft Beer originated as Maimoduo, a small-scale beer workshop where many popular craft beers were brewed. After nearly three years of development, it has grown into the first craft beer brewery of considerable scale in Changchun—and even across the entire Northeast China region.

To support the next stage of brand growth, Snow Bull partnered with Guyi Design to create a brand identity entirely from scratch, building a complete and cohesive brand system.

Logo Design Concept

Snow Bull Craft Beer’s name itself is a strong IP symbol. The design team deeply explored its unique meaning while integrating the attributes of craft beer, creating a proprietary visual language exclusive to Snow Bull.

The logo concept starts from the brand name and uses phonetic interpretation for creative expression:

• SHARE: sharing
• NEW: a new world, new things, new perspectives

Visual Symbol Development

Quotation marks are used as a core visual element to express the product’s social attributes—sharing, chatting, and communication. This form is combined with a speech bubble and the bull’s silhouette to create the Snow Bull Craft Beer logo graphic.

The brand typography is modern, minimalist, and bold, with strong, solid forms that convey the power and strength of the Snow Bull identity. The logo is clean yet highly symbolic, directly showcasing the brand IP (the bull) while also emphasizing the social nature of beer—sharing joy.

At its core, the design communicates a deeper brand message:
“Snow Bull Craft Beer—sharing joyful moments with you.”

Packaging Design

A strong packaging design helps consumers quickly identify a product among competitors, increasing brand recognition and driving sales. Through distinctive creative expression, the Snow Bull visual symbol is amplified across the packaging, reinforcing the brand’s “super symbol” and ensuring visual consistency and coherence throughout the brand system.

The packaging also highlights the product’s ingredient advantages, using hand-drawn hops illustrations to visually emphasize quality and craftsmanship, making the product’s strengths immediately clear at first glance.