SimbaH Qingyun Star Snake-Year Zodiac Craft Beer

SimbaH x Guyi Design Qingyun Star Snake-Year Zodiac Craft Beer Packaging Design

Project Name: SimbaH · Qingyun Star
Client: Heilongjiang SimbaH Biotechnology Co., Ltd.
Service: Custom Qingyun Star Beer Label Design
Service Team: Guyi · Brand & Packaging Design Department
Friendly Reminder: This project is an original work by Guyi Design. Patent and copyright certificates have been completed. Please think twice before copying.

Guyi Design – Scope of Work: Brand strategy design (market analysis / consumer analysis / product positioning), logo design, English brand naming, VI design, label design, label production process planning, outer carton design, product video production, product image rendering

Background

On January 8, 2025, with the arrival of SimbaH Qingyun Star Wheat Beer at the warehouse, SimbaH launched its first zodiac-limited craft beer in collaboration with Guyi Design. The Snake-Year Qingyun Star craft beer is based on the award-winning “86007” formula from the “Qingyun Project,” refined for this special edition. The name stems from SimbaH’s 2024 partnership with the China International Beer Challenge (CBC) to launch the “Qingyun Project.” Its deeper inspiration comes from Cao Xueqin’s phrase: “With a good wind, I rise to the clouds”, reflecting the brand’s aspiration to convey ambition, progress, and the visionary spirit of identifying and supporting talent.

Creative Concept

1. Core Graphic – The Character “中”: The central visual uses the Chinese character “中” as the structural backbone. Its stable and commanding form reflects SimbaH’s corporate mission to “make the world respect Chinese beer” and its vision of becoming a “leading high-end Chinese beer brand.” By combining the character’s structure with traditional motifs, the design conveys a harmonious blend of classic and modern Chinese beer aesthetics.
2. The Snake Motif: A snake winds gracefully upward, dynamic and powerful, symbolizing the Snake-Year zodiac while also conveying wisdom and innovation. Zodiac snake elements are integrated with Chinese knots and auspicious clouds, creating a festive New Year atmosphere that celebrates renewal, fortune, and good luck.
3. The Xuanwu Symbol: Xuanwu is represented as a fusion of turtle and snake. The turtle signifies longevity and stability, while the snake represents wisdom and transformation. Their combination embodies balance and harmony, core principles in traditional Chinese philosophy. The turtle shell incorporates ancient coin patterns and is decorated with Chinese knots, symbolizing double blessings of longevity and wealth.
4. Auspicious Cloud Motifs: Cloud patterns surround the main design, rising like a sea of clouds, echoing the original spirit of the “Qingyun Project”: “With a good wind, I rise to the clouds.” These motifs reinforce festive joy and auspiciousness. The interaction of clouds and Chinese knots creates upward visual momentum, symbolizing the brand leveraging traditional culture to seize opportunities and continually achieve new heights.