Xique German-Style Wheat Beer

[Helens x Guyi Design]  Packaging Design

Project Name: Helens · Xique
Client Name: Shenzhen Helens Brand Management Co., Ltd.
Service Provided: German-Style Wheat Beer Packaging Design
Design Team: Guyi · Brand Packaging Design Department
Note: Original creation by Guyi Design. Both patent and copyright certificates are completed. Think twice before pirating.

Since early 2019, Guyi Design and Helens Bar have established a strategic partnership. Over the following years, multiple products were successfully launched, achieving impressive sales results. In September 2023, Helens Bar once again joined forces with Guyi Design to create this brand-new beer packaging: Xique German-Style Wheat Beer.

As a party hub for young people, Helens Bar attracts crowds of youth who gather here to wait for someone they like, and together share a glass of their very own “Xi Beer.” For the night owls who love Helens, this represents a fresh way of living out nightlife. Here, they embrace freedom and also discover like-minded companions.

The exclusive Night Owl-themed illustration IP for Helens Bar, paired with clean, bold line decorations and accented with a black-and-gold color scheme, brings out the refined character of Xique German-Style Wheat Beer.