Taixiangjiao x Guyi Design: Xiangfeng Wine

[Taixiangjiao x Guyi Design] Xiangfeng Wine Packaging Design, Infinitely Sustainable Online Creative Wine Packaging Design

Work name: Taixiangjiao-Youth
Client name: Guizhou Taixiangjiao Liquor Co., Ltd.
Service team: Guyi · Brand Packaging Design Department
Warm reminder: Guyi Design’s original product, patent certificate + copyright certificate, all completed. Please think twice before piracy.
Guyi’s service content this time: product analysis and sorting, product concept extraction, liquor bottle design, liquor gift box design, bottle process formulation, bottle finished product proofing, gift box process formulation, gift box finished product proofing, encounter product rendering

Background introduction: Taixiangjiao, which started in the 1950s, is one of the two state-owned wineries in Maotai Town and a time-honored brand in Guizhou. Previously, Guyi Design’s full range of products designed for Taixiangjiao can be said to have achieved great results: among them, the super-hot product Youth Xiaoerliang created a miracle of selling 100,000 bottles in seven days after it went online, and sold more than 5 million bottles in half a year. It was copied by more than 100 wine companies and can be said to have led the market trend. As the designated design cooperation service provider of Taixiangjiao Liquor Industry, we continue the path forward and jointly launch the next big online single product: Taixiangjiao·Xiangfeng series liquor packaging design. Of course, in this design, we also proposed the need to meet the two points of fun and increase in quantity. As a liquor brand company with Internet genes, we care more about the combination of new and old in sales. In this design, we also proposed the need to meet the two aspects of fun and increase in quantity. Based on the cooperation background of multiple big single products, we have further sorted out the strategy of this product around fun and increase in quantity.

Product design creativity: Every gathering between friends is a witness to the good times, and the short-lived beauty needs to be recorded, sealing every moment of meeting. With a sound of “eggplant”, the corners of our mouths in front of the camera began to rise unconsciously. The whole design takes the appearance of the card camera as the creative point to create a super symbol of the product’s visual presentation, and in the name of retro, it triggers a nostalgic craze that makes people smile.

In the bottle design: integrated stainless steel material enhances the technological texture of the product; folding spiral bottle mouth design, the bottle cap and bottle mouth will never separate; the lens folding double cup design, a small “camera bag” can achieve integrated portable storage. And it is matched with a product concept design of a refill pack, which can have unlimited battery life. The camera creatively derives the classic film bottle shape as a supplementary energy storage pack, as the saying goes, happiness continues to have unlimited battery life. The refill pack is matched with a hand-pull gift box design, and the ribbons on both sides can be opened to “clink glasses when meeting” on the gift box. Collision and meeting, from then on you are no longer a passerby.