Lingjiang x Guyi Design

A Masterpiece of Craftsmanship: The National Craftsman-Made Liquor

Work Name: Lingjiang · Great Country Craftsmanship
Client Name: Guizhou Lingjiang Liquor Industry (Group) Co., Ltd.
Service Content: High-end liquor product design
Service Team: Gu Yi · Brand Packaging Design Department

Warm Reminder: This is an original product by Gu Yi Design. Patent and copyright certificates have been secured. Please respect intellectual property and avoid unauthorized replication.

Scope of Services

Gu Yi Design provided a comprehensive suite of services, including:

• Refining the product concept
• Designing the liquor bottle
• Developing the gift box packaging
• Formulating production processes for the bottle and gift box
• Creating finished product proofs
• Producing product videos
• Rendering product images

Bottle Design Inspiration

The bottle embodies the elegance and wisdom of craftsmanship, inspired by the Luban lock—a symbol of the original mortise and tenon structure. This design reflects the spirit of artisanship, where every interlocking piece signifies ingenuity and heritage. The bottle’s creative composition mirrors the harmony of concave and convex forms, emphasizing the precision and unity of craftsmanship.

Gift Box Design Inspiration

The gift box honors the Chinese cultural heritage of movable type printing, combining artistry and history. Each intricate detail reflects the labor and legacy of artisans. The design is a tribute to the enduring cultural marks etched in history, with every box encapsulating the struggle, craftsmanship, and story of Lingjiang wine.