Lingjiang x Guyi Design Qiudu Maotai-flavor gift box

Project Overview: Lingjiang · Qiudu
Client: Guizhou Lingjiang Liquor (Group) Co., Ltd.
Service Provider: Guyi Design – Brand Packaging Design Department

Service Scope

• Product Concept Refinement: Developing the creative essence of the product.
• Liquor Bottle Design: Aesthetic and functional design of the bottle.
• Liquor Gift Box Design: Creating an elegant and cohesive outer packaging.
• Bottle Shape Process Formulation: Determining the manufacturing specifications for the bottle.
• Finished Product Proofing: Prototyping the bottle and gift box designs.
• Product Visual Assets: High-quality product videos and rendered images.

Reminder: Guyi Design holds the original product design with patent and copyright certificates. Unauthorized use or replication is prohibited.

Project Background

In 2023, Shenzhen Guyi Design partnered with Lingjiang Liquor Group to deliver a full suite of online liquor packaging design services. With a strong collaboration, numerous products have been successfully launched. One of the standout projects is “Lingjiang · Qiudu”, which showcases a sophisticated blend of traditional artistry and modern aesthetics.

Bottle Design Concept

The bottle design draws inspiration from the elegant white porcelain of the Ding kiln from the early Northern Song Dynasty. This design blends historical craftsmanship with contemporary minimalist style, making the bottle a centerpiece of art and functionality.

• Elegant Aesthetics:
  Crafted in a pure white tone, the bottle exudes simplicity and refinement. Its form is partly “concrete in shape” and partly “soft and intangible,” reminiscent of the fine lines seen in Ding kiln porcelain.
• Functional Features:
  The bottle includes an easy-pull cap design for seamless and spill-free pouring. Whether held in hand or placed on a table, the bottle’s graceful curves harmonize beautifully with its surroundings.
• Minimalist Branding:
  The golden “Autumn Crossing” logo is strategically placed on the lower half of the bottle, maintaining a balance between brand visibility and overall simplicity.

Gift Box Design Concept

Inspired by traditional sprinkled gold paper from the Qing Dynasty, the gift box complements the bottle with its warm, textured elegance.

• Material and Texture:
  The white tone of the outer box, accented with delicate gold foil, echoes the natural romance of autumn. This luxurious touch adds a sophisticated layer to the packaging.
• Artistic Embellishments:
  Golden maple leaves delicately adorn the box, symbolizing the poetic beauty of autumn. The soft, eco-friendly materials enhance the tactile experience, further emphasizing the product’s premium nature.

Design Highlights

• Cultural Heritage: Integrating the essence of Ding kiln porcelain and sprinkled gold techniques.
• Refined Minimalism: Balancing simplicity and elegance for a timeless appeal.
• Functional Art: Merging aesthetics with usability for both the bottle and the box.

Through its design, Lingjiang · Qiudu represents more than just a liquor product—it embodies a sophisticated lifestyle and a celebration of art and culture.