Toorm

The Brief

Toorm is a brand that offers natural healing herb pouches – bath infusions designed for bathing rituals. Toorm intends to offer a modern variant of an antique way to therapeutic self-care, focusing on quality and sustainability.

The Creative Concept

For the branding, Toorm seeks to appeal to its customers’ desire for wellbeing and relaxation, which lies at the very core of humankind. A high-end and sophisticated product, in a niche market. A current adaptation of a centuries-old practice, introduced to today’s market with a focus on local and organic sources. Putting the customers’ needs and wellbeing above all else. Toorm’s goal is for the user to embark in an immersive experience through the product, which in turn would generate customer loyalty.