Floral & Pastel Gift and Beauty Packaging Collection

This floral and pastel gift packaging collection was developed by Shabouk (شعبوق), a UAE-based manufacturer of luxury rigid boxes and printed carriers for beauty brands, stationery labels and gifting concepts across the UAE and the wider GCC.

The starting point for the collection was a recurring request from clients: they wanted packaging that could feel soft and feminine without becoming overly ornate, and that could work across several categories—from cosmetics and self-care kits to small gifts, stationery and seasonal treats. Shabouk set out to design a family of boxes where illustration, structure and colour all speak the same “spring” language, but each format answers a different product need.

One of the key pieces is a four-door rigid gift box that opens from the centre like a flower unfolding. The outside is kept calm in a warm off-white tone, decorated with delicate line-drawn florals in pastel colours and wrapped with a mint band and ribbon. The closure element at the centre becomes a small decorative medallion that hints at what is inside. This format is designed for curated gift assortments—anything from beauty minis to tea collections and stationery sets—while the opening ritual gives the receiver a graceful, almost ceremonial experience.

Another structure focuses on a more compact cube with butterfly and floral artwork wrapping around the central panel. When the lid is lifted, the front doors split open to reveal the contents. The illustration is built to flow seamlessly across the faces of the box, creating a continuous garden scene that feels optimistic and light. This piece is ideal for single hero products such as premium candles, fragrance vials or jewellery, and can be repeated in soft colour variations for limited collections or seasonal campaigns.

The collection then scales up into a large flat rigid box engineered as a full beauty kit or PR set. Inside, multiple compartments and trays are laid out to hold lip products, pencils, accessories and other items in an organised grid. The inner flap carries playful illustrated panels and icons, adding a youthful, K-beauty-inspired personality to the set. While the outside remains clean and monochrome in soft pink, the inside becomes a surprise layer of colour and character, designed to photograph well for social media unboxing content and influencer seeding.

Supporting all of this is a family of slim, floral-printed folding carriers and envelopes that can be used for documents, vouchers, greeting cards or lightweight gifts. Each pattern revolves around a specific botanical or fruit story—blossoms, citrus, mixed florals—so brands can match the design to the mood of the campaign or the scent of the product. A shared frame on the front keeps space for the Shabouk or client logo, allowing the system to feel cohesive even when different patterns are mixed together.

Across the entire collection, pastel shades, botanical motifs and gentle shapes are used strategically to create a recognisable visual territory without locking clients into a single product category. The designs can be applied to cosmetics, stationery, chocolates, small accessories or even wedding and event gifting. For beauty and lifestyle brands in Dubai, Abu Dhabi, Sharjah and other GCC markets such as Saudi Arabia, Qatar and Oman, this flexibility means they can build seasonal stories and tiered gifting programs without redesigning their packaging from scratch every time.

From a production point of view, the pieces combine rigid board construction for hero boxes with high-quality folding cartons for supporting items. Wrapped papers and printed boards are specified to keep colours soft but accurate, with options for matte lamination, soft-touch finishes and subtle foil or emboss accents on logos or frames. Inserts can be customised to fit different product configurations while preserving the same outer structures, making the system efficient for repeat orders and global shipping.

Designed and produced by Shabouk (شعبوق) in the United Arab Emirates, this collection demonstrates how a consistent floral and pastel language can unify a wide range of gift and beauty packaging formats, turning everyday products into thoughtful, display-ready pieces for customers across the UAE and the GCC.