Shabouk – Signature Blue & Orange Rigid Box Collection

Shabouk – Signature Blue & Orange Rigid Box Collection

Client: Shabouk Printing & Packaging (Ajman, United Arab Emirates)

A self-initiated rigid box collection for Shabouk Printing & Packaging, exploring a bold blue and orange colour palette with geometric layouts and hot foil branding for luxury gifting and retail packaging.

Shabouk Printing & Packaging developed this self-initiated rigid box collection to express the brand’s own design language and production capabilities. The goal was to create a family of luxury boxes that can work for perfumes, chocolates, sweets, fashion accessories and premium gifting while looking instantly recognisable on shelf.

The visual concept is built on a bold blue and orange colour palette with simple geometric compositions. Circles, half-circles, stripes and vertical blocks are used to wrap around the boxes, creating continuous patterns when the pieces are stacked together. The Shabouk logotype appears in warm metallic foil, sitting cleanly on top of the colour fields to reinforce the premium feel.

Structurally, the boxes are designed as sturdy rigid forms that can be adapted to different product sizes without losing the overall look. Each size keeps the same design system, so retailers can build sets and vertical displays that feel like one coherent collection.

Production-wise, the project combines high-quality board, smooth coloured papers and hot foil stamping, with careful attention to sharp edges and wrapped corners. The result is a versatile luxury packaging platform that showcases what Shabouk can offer to brands in the UAE and wider GCC: strong shelf impact, practical construction and a distinctive visual identity across every box.