Clementina Orange Juice

Clementina — Clementine Juice Packaging

Design Studio: Mapa Mundi
Category: Beverages > Juice
Year: 2025
Location: Spain

ABOUT
Clementina is a fresh juice packaging concept that seeks to reframe the everyday carton as an object of artistic delight. Instead of blending into the shelf, the design invites consumers to take home a piece of summer — evoking gardens, Mediterranean sunshine, and the vibrant, sunny character of the clementine fruit itself. The visual identity echoes the emotional warmth and freshness of the product, elevating a simple juice carton into an expressive, art-inspired experience.

CONCEPT & INSPIRATION
At the heart of Clementina lies the belief that packaging can be both functional and poetic. Drawing inspiration from the fluid forms and botanical elegance of European Art Nouveau, the design pays homage to the harmony between nature and everyday life. The illustrative elements — hand-drawn clementine motifs, delicate line work, and dynamic composition — bring a rich narrative layer to the pack, celebrating the fruit’s natural beauty and the sensory pleasure of pure juice.

SOLUTION
Rather than defaulting to generic fruit visuals, Clementina embraces an artistic visual language that transforms the carton into a canvas. The structure and materials are chosen for shelf presence and user clarity, while the graphic treatment creates a seamless blend of brand personality and product promise. Bold yet refined, the design champions differentiation in a competitive beverage category through expressive artwork and thoughtful layout.

UNIQUENESS
Clementina stands out by merging expressive illustration with functional packaging. The design avoids cliché fruit photography in favor of crafted artwork that resonates emotionally with consumers and distinguishes the product among traditional juice offerings. This artistic approach taps into lifestyle narratives — summer, nature, and wholesome freshness — in a way that feels both memorable and sincere.

RESULT
The Clementina carton achieves a compelling balance of form and function, enhancing visibility on shelf while building aesthetic curiosity. It transforms a staple FMCG category into a vehicle for cultural expression, inviting everyday interaction with design that doesn’t just serve utility but inspires delight — true to the ethos of packaging that attracts and inspires.