Design: Shenzhen Guyi Design Packaging Design Company (深圳古一设计包装设计公司)
Project Type: Produced
Product Launch Location: Global
Gu Yi provided the following services for Huapinhui this time: brand creativity, wine label design, wine label proofing production, metal label proofing production, product display effect rendering
Bargaining is a common thing. The lower the price of the product, the happier the consumer, and for business owners, it means reduced profits. Why does bargaining exist? Let’s put aside the psychology of taking advantage of it, one of the big reasons is that in the eyes of consumers, the price of the product and the value of the product are not equal.
Most of the time, consumers do not consider the product premium and other operating costs. Consumers only see the packaged product, and they compare it with the selling price, so many products with cheap outer packaging will Cause: Consumers think that the price is too high. Therefore, in order to avoid consumers thinking that the price is too high due to the outer packaging as much as possible, we should design a suitable packaging outerwear for it; let us understand through a case.
Background introduction: The brand name: “No. 1 Huapin” domestic red wine packaging design has two products: mid-range red wine products priced at 488 yuan, and high-end red wine products priced at 1,458 yuan. The product originates from: China’s first wine town-Hongsibao wine production area, which provides a good trust endorsement for product quality. The client herself is also a very patriotic entrepreneur. As a disciple of domestic wine expert Li Hua, she is also supporting the domestic wine industry in her own unique way. Under the general environment where domestic wine sales are not as good as imported wine, she has been Since then, its company only sells domestic liquor.
Considering that the current standards for consumers to purchase products are no longer limited to product quality, product feelings and product packaging are all factors considered by consumers. Therefore, for the outer packaging design of these two domestic wine products, we need to dig out more shining points to package them.
Product internal: The product name “No. 1 Huapin” is a name full of Chinese culture, with its own Chinese flavor, combined with the customer’s own patriotic feelings, we take Huabiao as the starting point for the entire wine product design. The product brand name is presented in the most direct form: the number 1 plus Huabiao elements form the product visual symbol, forming the main visual symbol of the brand, plus the use of later packaging to maximize the formation of visual memory points for consumers.
The product name “No. 1 Huapin” is a name full of Chinese culture, with its own Chinese flavor, combined with the customer’s own patriotic feelings, we take Huabiao as the starting point for the entire wine product design. The product brand name is presented in the most direct form: the number 1 plus Huabiao elements form the product visual symbol, forming the main visual symbol of the brand, plus the use of later packaging to maximize the formation of visual memory points for consumers.
Product packaging: brand graphics show its inner spiritual attributes, which is like a human skeleton. It is far from enough for a human to only have a skeleton. We also need to give it flesh and blood: the outer packaging. In order to more directly present the packaging outerwear that matches its price in front of consumers, we directly use the differentiation of materials to differentiate the design.
Mid-end domestic wine design: For mid-end products, we chose black gold matching for the overall wine label design, taking the main graphic representing the Chinese flavor as the main body of the entire wine label, and combining the embossed gilding process to attract consumers’ attention. Special wine label paper with delicate texture, the overall wine label gives people a sense of atmosphere without losing the appearance, and the wax seal is directly used on the bottle cap to replace the ordinary rubber cap to improve the product quality.
High-end domestic wine design: In the design of high-end products, we have not redesigned the main visual symbols. This is extremely unwise for new brands and is not conducive to the formation of brand memories in consumers’ hearts. In many cases we should focus The superior force attacked at one point. The main visual symbols of the brand are designed with metal materials, and gold foil paper is used to carry the wine label text information. The entire product design creates a visual and tactile impact for consumers, allowing consumers to see the product from the package. To a sense of high value.