Baklava Packaging Design

This project was designed for the Turkish brand Abbasoğlu Tatlı.

The packaging industry is a unique sector that not only maintains close ties with all products and goods but also plays a critical role in exports and economic growth. If a brand is one of the leading and most recognized producers of a product, either domestically or internationally, its packaging should clearly reflect this standing. Leading manufacturers are well aware of the importance of packaging, as it effectively communicates their identity.

To represent the identity of Abbasoğlu Tatlı, the packaging design, limited to the ISM Middle East Sweets and Snacks Fair in Dubai, was carefully curated. This event featured various global brands from countries like Iran, Turkey, Azerbaijan, Greece, Cyprus, and more. Elements of the tilework from the tomb of Sultan Murad III in Istanbul’s Hagia Sophia Mosque—a treasured and historic landmark—were incorporated into the design. This approach ensures that the packaging carries the essence and history of Turkey to international forums.