Baianí Tree to Bar Chocolates

To celebrate Easter with Baianí Chocolates’ exclusive line of Ovos Premiados (Prize Eggs), we created a premium packaging that turns unboxing into a special moment. Our goal was to translate the sophistication of Baianí’s Tree to Bar chocolates into every detail of the packaging.

The collection features four distinct flavors – 65% chocolate with cachaça, white chocolate with Brazilian spices, white chocolate with double caramel, and 65% chocolate with passion fruit crunch – each with its own packaging design that highlights its unique attributes and awards.

We aimed to strike a balance between beauty and practicality, ensuring a striking presentation that also protects the chocolate egg. The use of heavyweight paper adds durability and enhances the perceived value, complemented by refined finishes like matte lamination and gold hot stamping.

Upon opening the packaging, the customer is greeted with a geometric design on the inner folds, inspired by the visual identity of Baianí’s Tree to Bar chocolate bars. This detail ties the entire product line together and reinforces the brand’s authenticity.

Every choice of material and finish reflects the care and quality that Baianí puts into its chocolates – from the planting of the cacao to the final product. The result is packaging that protects, elevates, and transforms the tasting moment into something even more special.