CTRL+B is a series of packs for quick energy sweets.
The idea for the pack was born from the abbreviations of the keys that are used to speed things up. Generally, people who work hard use such abbreviations to speed up their work.
The same thing happens with healthy snacks. Sometimes, while doing hard work, you don’t want to spend an extra minute thinking about the composition of the snack, you just want to have a quick refreshment and get back to business.
That’s how a series of packs was born, where flavor indicators are shortcuts on a keyboard. This gives the packaging an ironic element that office workers will definitely appreciate.





