Mix’s Fractionated Chocolate Coating

We developed the flexible packaging design for Mix’s line of fractionated chocolate coating products with the goal of creating a visual identity that conveys a playful, outgoing, feminine, and emotional feel. We used detailed illustrations of the chocolate to highlight the artisanal aspect of the product, emphasizing the connection with the entrepreneurs who use the chocolate in artisanal confectionery.

The informational seals were strategically positioned to facilitate the visualization of the product’s main features, such as ease of melting and gluten-free content. The background of the packaging features subtle stripes, adding a classic and nostalgic pattern that complements the design. We opted for rounded shapes in the seals and typography, reinforcing the association with femininity and providing a sense of warmth and softness.

The packaging design was created to visually engage the consumer and communicate the quality and versatility of the product in an attractive and functional manner.