Guido

Guido is the coffee maven—a bold guide sharing expertise on perfectly roasted coffee through striking, high-energy packaging. For this project, we crafted a dynamic visual identity and packaging design that captures Guido’s edgy and explosive spirit.

Packaging Architecture

The packaging architecture was designed around three main categories, allowing the brand to play with product variety by applying a cardboard sleeve that aligns with the color palette and graphics specific to each category.

Core: Featuring dominant notes of chocolate, caramel, and nuts, this coffee can be brewed using most methods with ease.​​

Explorer: Designed for those eager to explore floral and fruity notes and those who take a more precise approach to brewing techniques.​

Vision: The ultimate reward for seekers of the extraordinary who are willing to follow our brewing recommendations to unlock the fullest flavor potential.

A visual identity for a guide that transforms customer needs and desires into the perfect coffee experience through the language of color.