Art of Living’s OASIS- A companion in the Chaos

Art of Living’s OASIS- A companion in the Chaos

Why OASIS? 
Youth struggling with overwhelming thoughts face a design gap: the market prioritizes general “peace” via spirituality, neglecting individual self-awareness. Existing solutions offer pre-packaged tranquility, but lack tools for introspection, self-inquiry, and articulating personal needs. This leaves youth as passive recipients, not active agents in their mental well-being. They gain temporary calm, but don’t learn to understand or navigate their own minds. A critical void exists: resources that empower youth to discover what they truly want and how to attain it. They require tools fostering self-discovery, not just passive acceptance, to break the cycle of externally imposed calm and address the root of their internal turmoil.

Aim of the Solution: 
This packaging concept, “OASIS,” aims to provide an engaging healing experience, acting as a “companion in the chaos” for individuals struggling with overthinking and seeking self-awareness. It delivers a multi-sensory experience incorporating mindful affirmations, designed to distract from negative thought patterns. The core intent is to introduce and pique interest in self-awareness, ultimately serving as a gateway to the Art of Living’s YES!+ Program. The packaging will reflect this through calming visuals, tactile elements enhancing the sensory experience, and clear, concise messaging that highlights the benefits of mindfulness and the YES!+ program, acting as a compelling invitation to further explore personal development.