Amamo Cafe

AMAMO is a coffee shop enriching Cannes’ cultural scene with specialty coffee crafted by masters. Inspired by Brâncuși, its identity reflects the artistry of transforming ideas into form. We developed a visual identity that embodies this fusion of craftsmanship, culture, and creativity.

Logo: The logotype connects the experience of great coffee to modernist sculpture, embodying an aspirational lifestyle. It captures a moment of pause, inviting you to savor the aroma and taste, fully present in the now.

Packaging: The packaging architecture revolves around a set of stickers, preserving the spirit of craftsmanship. It allows the barista to pause and engage in a moment of meditation, turning each coffee bag into a unique, personal piece of art. Designed for both functionality and aesthetics, the system works as perfect balance between practicality and creative expression.