Bom Gosto shoestring potatoes are products that stands out for their quality.
To reinforce this image and attract even more consumers, we highlighted the origin and quality of the ingredients used in the production of Bom Gosto Shoestring Potatoes. The main visual features a photo of fresh potatoes on a rustic potato sack, displayed alongside the ready-to-eat product.
The choice of yellow as the primary color was a strategic decision. This hue is associated with joy, energy, and appetite. Additionally, yellow is one of the brand’s key colors and a shade that stands out on store shelves, catching consumers’ attention.
The packaging design is clean and modern, incorporating elements that evoke the culinary use of shoestring potatoes. We included details like a culinary notebook paper texture, bowls of shoestring potatoes, and dishes showcasing their use in typical Brazilian recipes.
We believe this new packaging will solidify Bom Gosto’s reputation as a symbol of quality, flavor, and versatility. We are confident it will be a hit with consumers and contribute to the growth of our business.