Non-alcoholic beer “Potok”

“Potok” (“Flow”) is a concept of craft non-alcoholic beer for young people. The uniqueness of “Potok” is in its bright and very diverse flavors. The packaging retains the features of beer, while it stands out on the shelf in a non-trivial way.

The concept is based on colored plates that create a multi-colored flow of flavor. It was important for the customer to preserve the spirit of bright minimalism, so the choice was made mainly in terms of plates. With their unique shape, the plates create a recognizable graphic image that can be used on merch and in advertising communications.