Apple lite
Apple lite is a brand of bars made from Belevskaya pastila for export. The packaging concept was the idea of an honest composition, which is displayed on the front side, emphasizing the naturalness of the product. The target audience of the product is people who monitor their diet, do not consume sugar and prefer a vegan diet, which is why it was decided to display important claims on the front side. In this way, we close the consumer’s need to easily find the right bar among a dozen others and not read the composition, wasting time and effort.
