Alexander Kurich

Koh Samui, Surat Thani, Thailand

Redesign of packaging for chocolate with honey (no sugar).

The main task in this project was to clearly show the consumer the USP of the product (a feature, a distinctive feature, or, in science, a Unique Selling Proposition), namely, that our chocolate is sugar-free, with honey, and has a natural composition.

This was achieved through the use of watercolour illustrations and clear branding highlighting the uniqueness of the product on the front of the packaging.

 

  1. The product exudes wholesomeness and freshness, qualities that are perfectly echoed in its vibrant and distinctive packaging. This design does not merely house the product, it amplifies its natural appeal, engaging the consumer with both visual and sensory promise.

Alexander Kurich

Koh Samui, Surat Thani, Thailand
Client:
Gagarinskie Manufactories