Chocolate NA MEDU

Redesign of packaging for chocolate with honey (no sugar).

The main task in this project was to clearly show the consumer the USP of the product (a feature, a distinctive feature, or, in science, a Unique Selling Proposition), namely, that our chocolate is sugar-free, with honey, and has a natural composition.

This was achieved through the use of watercolour illustrations and clear branding highlighting the uniqueness of the product on the front of the packaging.