Matenits

Backbone Branding

Armenia

Matenits

“Matenits” – an ethnic elixir packaging – stands as a homage to the captivating artistry of Cilician Armenian miniatures, renowned for their lavish use of gold. This royal balm-drink’s design draws inspiration from the intricate illustrations found within ancient manuscripts. Inspired by the breathtaking beauty of these manuscripts, the Matenits packaging echoes the richness and complexity of these revered artifacts.

Knowing that this royal balm-drink recipe is taken from ancient books, the packaging transforms upon unveiling into a book-like display, adding a sense of ceremony and tradition, turning the act of consuming the elixir into a meaningful experience. Positioned at the center, the bottle radiates a sense of significance, inviting a connection to the past and evoking reverence for tradition. Each facet of the bottle is carefully decorated with intricate ornaments, paying tribute to the exquisite beauty of Cilician miniatures. The name “Matenits” embodies the essence of the product, symbolizing a treasure taken from the pages of history.

From the moment of presentation to the final sip, Matenits beckons you to savor not only the exquisite flavor but also the rich cultural tapestry interwoven into every aspect of its creation.

Matenits packaging transforms upon unveiling into a book-like display, adding a sense of ceremony and tradition, turning the act of consuming the elixir into a meaningful experience. Each facet of the bottle is carefully decorated with intricate ornaments, paying tribute to the exquisite beauty of Cilician miniatures. The name “Matenits” embodies the essence of the product, symbolizing a treasure taken from the pages of history.