Ferdows – Energy Drink

Project Introduction

FERDOWS is an energy drink collection inspired by the mythological heroes of Ferdowsi’s Shahnameh—where energy is defined not as a fleeting rush of excitement, but as inner strength, mental power, and endurance.
Rooted in Iranian cultural identity, this collection seeks to create an authentic and distinctive narrative within the energy drink market.

Core Concept of the Collection

Each can, a hero.
Each hero, a type of energy.

Three characters from the Shahnameh—Sohrab, Rostam, and Esfandiyar—represent three different dimensions of human energy. This conceptual diversity forms the foundation of the visual design and color palette of the collection.

1. FERDOWS – SOHRAB
Explosive Energy | Youth | Boldness
Dominant color: Green
Green symbolizes:
Youth and freshness
Beginnings, motion, and instant energy
Sohrab illustration:
A determined, high-energy expression
A sense of readiness to leap into action

This variant represents fast, motivational energy—ideal for moments that require sharp focus and immediate response.

2. FERDOWS – ROSTAM
Sustained Power | Focus | Authority
Dominant color: Gold
Gold symbolizes:
Power, experience, and mythology
Deep, long-lasting energy
Rostam illustration:
A powerful physique and heavy armor
Stillness and stability in form

This product expresses energy that comes from within—controlled, reliable, and enduring.

3. FERDOWS – ESFANDIYAR
Endurance | Resistance | Mental Resilience
Dominant color: Blue
Blue symbolizes:
Focus, calmness, and resilience
Mental strength and durability

Esfandiyar illustration:
A serious, impenetrable expression
A sense of standing firm under pressure
This version is designed for situations that demand long-lasting energy and sustained mental concentration.

Shared Visual Language

Black background to create contrast and a premium feel
Framing inspired by Iranian motifs and traditional architecture
Highly detailed illustrations with a historical atmosphere
Unified typography to maintain brand coherence
These elements allow each can to have its own distinct identity while collectively forming a cohesive visual family.

User Experience & Packaging
FERDOWS is not just a drink;
it is a cultural and visual experience.

The cans are designed to give users the feeling of holding a valuable, collectible object. Each can stands as an independent piece, yet together they form a complete Shahnameh-inspired narrative of energy.

Final Summary
Inspired by the Shahnameh, the FERDOWS collection elevates energy from a consumable product to a cultural narrative.

This design is a fusion of Iranian identity, powerful illustration, and contemporary visual language—positioning FERDOWS as a truly distinctive presence in both domestic and international markets.