HG EVOO Picual

Hacienda Guzmán #HG #Picual #IntensityandCharacter

Objective: Creation of a new hashtag #AOVE Picual for Hacienda Guzmán, positioning it as a top gourmet benchmark that combines powerful flavor with health benefits (high antioxidant content).

Challenge: To stand out in a saturated market by transforming a common variety like Picual into an exclusive experience. The challenge was to visually reflect its “Intensity and Character” without losing the brand’s historical sophistication (16th century).

Creative Process: Inspired by the strength of the land. The image seeks to convey the “green” aroma (olive leaf, tomato plant) even before opening the bottle, promising a powerful sensory experience.

Execution and Technique #HighEnd #Packaging

Support: Vitrified full lacquer finish, high-density opaque glass bottle with selective stamping, designed to protect the oil’s properties.

Design: Respecting the heritage of the Hacienda, using specific color codes to highlight its premium category on the shelf, “…you want to touch it.”

Communicating the sensory profile is prioritized: a powerful aroma and a structured palate, where spiciness and bitterness coexist in perfect balance.

Brand experience: More than just an oil, it’s a tribute to its origin and history. The design and flavor confirm the promise of “Soul and Excellence,” ideal for those seeking to enhance their dishes with authenticity and power.

#Flavor #Andalusia #OliveOilLover #Gourmet #LabelEngine #PackagingDesign #HugoZapataCrea #HaciendaGuzman

👉🏻 https://hugozapata.es/