Moko: A Taste of Ancient Egypt

The Brand Company

Moko: A Taste of Ancient Egypt

Everybody dreams of visiting the Pyramids at least once in their lifetime. If you’re one of the lucky ones who makes it there, you probably take that iconic photo—the one that ends up on your Instagram, as your profile picture, or even printed and stuck on your fridge. But what if you could bring home a souvenir that’s just as iconic as the Pyramids themselves?

Enter Moko, a new local premium chocolate brand that’s redefining how you experience the Pyramids. Their latest store, located right by these world-famous wonders, offers more than just a delicious cup of coffee or hot chocolate to savor with the view. It also gives you the chance to take home a one-of-a-kind treat: a limited-edition chocolate box, available exclusively at their Pyramids store. Inside, you’ll find pyramid-shaped chocolates, each infused with a unique twist of Egyptian flavor.

Creating a souvenir worthy of the Pyramids was no small task. After all, we were designing a box to compete with one of the most iconic wonders of the world. To rise to the challenge, we took inspiration from the rich aesthetic of ancient Egypt. The design starts with a color palette that echoes the pharaohs’ visual language: vibrant red-orange symbolizing life, gold representing wealth and success, and shades of blue evoking the afterlife—the very reason the Pyramids were built in the first place.

Creating an experience evoking the grandeur of the Pyramids, we designed Moko’s latest chocolate box to feel like a storybook that captures the rich aesthetic of ancient Egypt and the beauty of the iconic wonders that inspired it. The outer sleeve features the Moko brand name written in both English and hieroglyphics. Once you slide it off, you’re greeted by a 3D pop-up display of the three majestic Giza Pyramids, guarded by Osiris, the god of the afterlife, with the famous Tutankhamun bust in the foreground. Why Tut? Because it’s the most recognizable artifact in Egyptian history. Once you flip that pop up, you see all the little “small chambers” modeled on the chambers under each pyramid, where each one holds a pyramid-shaped chocolate with a different flavor.

Our goal was simple yet ambitious: to create a chocolate box as grand as the Pyramids, as rich as Egypt’s history, and as beautiful as the wonders that inspire it. It’s not just a chocolate box—it’s a piece of art, a keepsake, and a story waiting to be shared.

 

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The Brand Company

Credits:
Co-Founder & CEO: Omar Hikal
Co-Founder & Head of Design: Dara Abdul Hadi
Creative Director: Mostafa Tawfik
Creative Director: Dalia Bahig
Head Illustrator: Hicham Rahma
Graphic Designer: Nouran Ali
Brand Development Director: Charline Maalouf
Brand Development Manager: Vivienne Mohamed
Brand Development Executive: Mourad Basha
Head Finalizer: Ibrahem El Ghamarawy
Client:
Moko