Agency: The Brand Company
Associate Creative Director: Dalia Bahig
Co-founder & Director of Design: Dara Abdul Hadi
Executive Creative Director: Mostafa Tawfic
Copywriter: Yassin Montasser
Visual Artist: Hisham Ali
Project Type: Produced
Product Launch Location: Africa
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Digital Printing
Moko is based on the finer things in life. The brand was created with a focus on enhancing indulgence, meticulous attention to detail, boundless imagination and an ability to put personalization at the forefront.
With Moko, we wanted to highlight the artistry behind chocolate making. We did so by creating a simple yet bold brand that would immediately grab attention. By using a vibrant color palette and a contemporary visual language that is reflective of the brand’s artistic essence, we created an aesthetic that perfectly encapsulated the chocolate brand’s unique, experimental and refined nature.
Chocolate has always been a tempting treat that brings people joy. Moko builds on this happiness aspect with its vibrant aesthetic – one that translates well across all brand touchpoints. From the store to the packaging and all the details in between, the Moko brand will fully immerse customers and observers into the indulgent world of Moko.
The color combinations of the brand, and the way in which we draw parallels between the artistry of chocolate making and the way in which we created our visual language is what makes this packaging so unique.