Sazon Sauces

Sazon is a new brand on the market, originating in the US, but with Chinese roots from its founder. They make everything using traditional and manual processes, which gives the product a gourmet and handmade character.

We were asked to develop the complete range of sauces that the brand has. A line of 5 products in total.
 The label had to transport us directly to China and its culture.

Inspired by animals deeply rooted in Chinese culture, such as the dragon, the snake and the monkey, and adding the horse and the goat for their symbolic meanings of strength, perseverance and balance, we have created a design that evokes the essence of China in every detail.
 Dark backgrounds highlight traditional typography and gold details, providing mystery, luxury and connection with the cultural richness of China.
 The dominant black adds an aura of danger and depth, reflecting the intensity of the homegrown chili peppers. This design encapsulates the essence of spice and tradition in a visually striking and culturally authentic label.