Fresca organic snack vegetables

Fresca is a Hungarian enterprise founded by a young couple. The company specializes in growing and distributing organic snack vegetables. Its operations are defined by a strong commitment to environmental consciousness and sustainability, which is reflected in the use of plastic-free, recyclable paper packaging.

The packaging consists of three main components: an inner container for the vegetables, a stabilizing insert, and an outer protective sleeve. The structure is practical, the inner box can be easily pulled out, and when closed, it takes up minimal space. To ensure ventilation and visibility of the vegetables, cut-out windows have been integrated into the front-side illustrations. Prominently featured on the packaging are the organic certification label and pictograms symbolizing naturalness. The brand’s distinctive mosaic-style illustrations appear on the sides of the box, while additional pictograms offer suggestions for how the vegetables can be used. On the back, alongside the required nutritional and food industry information, a brief brand story and social media links are also included.