Nonna – artisanal pasta

During the design process of the Nonna artisanal pasta brand packaging, I chose a simple and functional box structure whose character is primarily defined by its visual appearance. The concept was based on a creative fusion of Italian paintings and pasta, highlighting the importance of tradition, culture, and art.

The defining elements of the packaging are the viewing windows inspired by different pasta shapes, which serve both aesthetic and functional purposes. The pictograms designed for the visual identity evoke the distinctive, flowing forms of spaghetti.

The repeating patterns placed in the lower band of the box were created specifically for each pasta variety, helping to distinguish the different product variants while adding rhythm and visual interest to the packaging.

As a result, the overall design goes beyond its primary function and becomes a visual carrier of the brand’s story.