The packaging design for Iseoul Studio is inspired by bojagi, the traditional Korean textile patchwork technique, which I translated into a colourful grid-based system across the design. The goal was to create packaging that feels both culturally rooted and modern in its application within the skincare space. Custom pictograms were designed to help guide customers through the product range, including skin type recommendations and other key information. The structural layout was carefully considered to fit the product form precisely, while also ensuring strong shelf presence and a visually engaging, easily recognisable appearance.





