Welcome to Issue #138 of Packaging of the World, where we spotlight the top packaging designs making waves in the industry right now. This month’s curated selection highlights ten standout projects that push boundaries in creativity, branding, and innovative packaging design. Trust us—you’ll want to experience every one of these remarkable pieces.
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SUZUNOYA – Canelé Package designed by Sung, Di-yen
SUZUNOYA’s packaging leans into its “Angel’s Bell” inspiration with a refined visual identity built around soft curves, subtle elegance, and a modern nod to French pâtisserie heritage. The brand system highlights its global ingredients through atmospheric color palettes and climate-inspired graphics, creating a sensory link between origin and flavor. Clean typography and minimal layouts reinforce a premium, contemporary bakery aesthetic, while delicate illustrations echo the crisp exterior and soft interior of its signature treats. The result is a cohesive design language that elevates the brand’s artisanal craftsmanship and positions SUZUNOYA as a sophisticated, globally inspired bakery.
Youko coffee – Packaging Concept designed by Mohamed sherif midoo
YOKO’s packaging identity centers on bold, character-driven illustrations that personify each coffee’s origin, transforming every bag into a cultural vignette. The visual system blends contemporary line work with heritage cues, creating a vibrant storytelling experience rooted in global coffee traditions. A clean layout and restrained typography balance the expressive artwork, allowing each illustrated “ambassador” to shine while maintaining a cohesive brand language. The result is a memorable design approach that turns YOKO’s coffee into a visual and cultural journey with every purchase.
Pizzeta designed by BroHouse
Pizzeta’s packaging captures Italian authenticity through a modern, gesture-inspired visual language that avoids traditional clichés. The clean blue backdrop sets a fresh, contemporary tone, while minimalist line illustrations of iconic Italian hand gestures add warmth, personality, and unmistakable cultural charm. A simple, elegant logo reinforces the brand’s natural, effortless ethos, creating a cohesive identity rooted in authenticity and human expression. The result is a refined yet playful design system that brings the spirit of Italy to life through visual storytelling rather than obvious symbols.
Sol designed by LOVEAGENCY
Sol’s refreshed identity by LOVE. revives its Mexican heritage through a crafted, premium visual language built for a new generation. The redesigned packaging elevates the iconic sun symbol with intricate illustration and a full, radiant face that embodies optimism. A richer palette of red, gold, and crisp teal brings vibrancy and modernity, while a newly redrawn wordmark and archival-inspired typography add authenticity and detail. The result is a cohesive, youth-focused brand world that blends “newstalgia” with contemporary sophistication, positioning Sol as an uplifting, culturally rooted, and premium choice in today’s competitive beer landscape.
Oyster Gin designed by Appartement 103
Oyster Gin’s design by Appartement 103 transforms natural inspiration into a sculptural, luxury-led identity. The bottle takes cues from an oyster shell, reinterpreting its organic layers into a refined, tactile silhouette that feels both iconic and understated. Subtle green glass, frosted finishes, leather accents, and natural wood closures enhance the Adriatic narrative, while minimal typography lets the form speak for itself. The branding leans into purity, elegance, and place, creating a distinctive presence in the premium spirits category where nature isn’t decoration but the very foundation of the design.
Livora Pastry Studio designed by Daniela Barrio de Mendoza
Livora’s visual identity channels European refinement through minimalist layouts and Art Deco–inspired geometry, creating a clean yet expressive system centered on its signature entremets. The packaging uses structured patterns and rhythmic forms to echo French elegance while subtly weaving in Peruvian cultural motifs, resulting in a sophisticated fusion of heritage and modernity. With restrained typography and a polished graphic language, the brand achieves a gourmet, high-end presence that reflects its balance of technique, nostalgia, and culinary innovation.
Let the City Wander into the Wild designed by googol
This packaging reimagines Yunnan ancient-tree tea through a striking fusion of Eastern botanical artistry and contemporary urban design. A vivid orange base sets an energetic tone, while teal illustrations of foliage and a stately elephant evoke a journey from city to wilderness. Copper embossing and ornate label details add a premium, heritage-driven touch, creating a tactile and collectible feel. The result is a modern visual identity that transforms traditional tea culture into an elevated, artful experience with strong narrative presence.
Ukrainian Wine – Odesa Prestige
Odesa “Prestige” dry wines present a striking maritime-inspired identity built around a bold, stylized “O” that acts as both brand marker and visual anchor on shelf. The label blends classic engraving aesthetics with clean contemporary composition, featuring detailed illustrations of waves, lighthouses, and ships to evoke the spirit of the Black Sea. A refined palette of deep black paired with gold accents reinforces the premium positioning, while the overall design creates a strong regional connection and a distinctive sense of place.
Bidai Berri designed by Moruba
Bidai Berri’s packaging by Moruba translates the wine’s “new journey” concept into a minimalist, poetic visual language. A partial odometer motif subtly evokes distance and movement, creating intrigue with restrained yet impactful graphics. The matte black, rubbery-feel paper paired with glossy screen-printed details reinforces a tactile, dashboard-inspired experience, marrying concept with materiality. The design balances modern minimalism with timeless sophistication, inviting consumers into a narrative of exploration while emphasizing the wine’s uniqueness and the philosophy of following one’s own path.
Port Pùck Distillery designed by Sparrow Design
Port Pùck Distillery’s branding by Studio Sparrow transforms maritime heritage into a striking, narrative-driven design. The logo, inspired by a diver’s helmet and Alembic stills, anchors the brand’s connection to the sea and craft distillation, while an illustrated octopus entwining the typographic mark adds depth and character. Premium sensory details, including 3D UV varnish, enhance the tactile and visual experience, emphasizing the spirits’ adventurous personality. Bottled in transparent, recycled Wild Flint Glass®, the packaging combines eco-conscious craftsmanship with elegant storytelling, creating a distinctive presence that reflects both the brand’s coastal roots and its handcrafted, high-quality spirits.
Camille Piot
Ostecx
Eva Chistyakova
喜鹊战略
Ciara Donnelly
StudioMordius
MAISON D'IDÉE Prague
Ideogrambkk
Shabouk Printing & Packaging (Shabouk Carton Boxes – شعبوق)
Ermias Mekonnen
Abox Agency
Susanna
Cristian Valverde
soul pixel
MAAD Creatives
Rakesh Khilare
studio.byYSR
Artem Pozdniakov
LogoSayLove