Welcome to Issue #137 of Packaging of the World! This month’s lineup features 10 jaw-dropping designs that redefine what packaging can be—trust us, you’ll want to see every one of them.
These projects are setting social media ablaze, captivating both design veterans and curious newcomers. Join the conversation on Instagram, Facebook, and Pinterest to catch the buzz firsthand. From trailblazing studios to breakout talents, this issue celebrates fearless creativity and the art of packaging that dares to stand out.
111 Elies soap bars designed by Boo Republic
The packaging design for 111Elies beautifully merges Greek heritage with modern organic aesthetics. Inspired by the brand’s roots—111 olive trees planted in a family grove—the visual identity celebrates nature’s purity and artisanal craftsmanship. Each of the 13 soap bars features bespoke illustrations derived from traditional Greek folk motifs found in EOMMEX archives, reinterpreted through a refined, contemporary lens. A natural color palette reflects the ingredients of each soap, while elegant serif typography paired with clean sans-serif details enhances legibility and sophistication. The logo—a creative fusion of trees forming the number “111,” intertwined with olive leaves and dots—captures the brand’s essence of nature, tradition, and renewal. The overall design honors the simplicity of organic living while elevating the tactile experience of handmade skincare.
Black Roger designed by Reynolds and Reyner
The Black Roger packaging design channels a bold, adventurous spirit with a playful, rebellious edge. Centered around its charismatic mascot—a pirate-octopus captain—the branding captures the thrill of ocean voyages and the hunt for hidden treasures. The illustration of Black Roger sets the tone for a daring, youthful aesthetic, blending fantasy and freedom into a cohesive visual identity. Distinct label designs differentiate the Spiced Gold and Spiced Black variants through color, texture, and tone, reflecting their individual flavor profiles. With its striking character design, dynamic typography, and daring palette, Black Roger’s branding transforms the classic rum experience into a modern symbol of adventure and self-expression.
Casillero del Diablo Red Fusion designed by Thingular Creative Partners
The packaging design for Casillero del Diablo’s Chile–Mexico blend masterfully unites two cultures without relying on clichés. Drawing inspiration from Mexico’s Talavera pottery, the label integrates intricate, handcrafted patterns that evoke heritage, craftsmanship, and sophistication. These motifs are refined to harmonize with Casillero del Diablo’s iconic visual identity, preserving its global prestige while celebrating Mexican artistry. A distinctive label size and structure further elevate the design, signaling a premium tier beyond the classic “Reserva.” The result is a seamless fusion of Chilean winemaking tradition and Mexican cultural elegance, embodied in a label that feels both authentic and cosmopolitan. This design doesn’t merely decorate the bottle—it narrates a story of unity, respect, and shared passion through the timeless language of design.
Fresca organic snack vegetables designed by Hollóka Grafikai Műhely / Graphic Design Studio
The Fresca packaging design perfectly captures the brand’s eco-conscious ethos through a clever balance of functionality and visual charm. Crafted entirely from recyclable paper, the structure features three key components—an inner container, a stabilizing insert, and an outer sleeve—designed for practicality and minimal waste. Die-cut windows on the front not only allow the vegetables to breathe but also create a dynamic visual connection with the illustrated graphics. The packaging’s vibrant mosaic-style illustrations reflect the brand’s youthful spirit and commitment to natural living, while clear pictograms emphasize sustainability and offer simple serving ideas. With organic certification marks and a concise brand story on the back, Fresca’s design achieves a refreshing harmony between eco-friendly engineering and contemporary aesthetics, making healthy snacking look as good as it tastes.
MITTEREUM designed by Agarcia Studio
The packaging design for Mittereum captures the brand’s vision of blending ancient aromatherapy traditions with futuristic innovation. Each product—whether a candle, bath bomb, or personalized set—embodies a refined balance of luxury and modern minimalism. The visual identity is defined by a sleek, scalable system that unifies the range while distinguishing each aroma through subtle color accents and metallic foil embossing. This interplay of texture and tone reflects both the purity of natural essences and the precision of modern technology. Clean typography and structured layouts further emphasize Mittereum’s forward-thinking elegance, resulting in a packaging collection that feels timeless, sensory, and distinctly avant-garde.
Øl’søn Green Gin designed by Van Heertum Design VHD
The Øl’søn Green Gin packaging embodies the brand’s “Circular Thinking, Infinity Design” philosophy through an ingenious blend of sustainability and visual storytelling. The bottle’s infinity-shaped label seamlessly wraps around, replacing the traditional front-and-back layout to symbolize endless renewal. Every element reinforces this concept—from the use of 100% recycled wild glass and apple-residue paper to recyclable foil finishes. The design features fluid illustrations that capture the gin’s flavor notes while maintaining a refined, contemporary aesthetic. Even the cork adds a playful twist, branded with X or O marks that form a collectible Tic-Tac-Toe set, subtly linking back to Øl’søn’s gaming heritage. The result is packaging that’s not only visually arresting but also a genuine statement of circular design and conscious craftsmanship.
Amaro Cheers designed by Studio La Regina
The packaging design for Amaro Cheers captures the spirit of modern mixology through a bold fusion of structure, texture, and energy. Its label design plays with contrast—precise geometric lines and bold black typography are disrupted by fluorescent accents and fluid shapes, creating a sense of vibrant spontaneity. Embossed details add tactile depth, inviting touch and enhancing visual intrigue. The bottle itself, crafted from Wildly Crafted glass and paired with a wooden cap and natural paper label, reinforces the brand’s eco-conscious mindset. Designed for bartenders and young enthusiasts alike, Amaro Cheers delivers a striking balance of refined craftsmanship and youthful rebellion, making it a standout on any shelf or bar.
Švyturys Ekstra: Summer Limited Edition designed by Étiquette
The Švyturys Ekstra: Summer Limited Edition packaging embraces the laid-back charm of Lithuania’s seaside culture while celebrating the brand’s long-standing heritage. Drawing inspiration from the lighthouse that defines its name, the design captures a nostalgic summer mood with minimalist illustrations of the sea, beach chairs, and an umbrella—symbols of coastal relaxation and warmth. The composition balances simplicity and storytelling, using clean lines and soft, sunlit tones to evoke the carefree essence of summer. This limited-edition look seamlessly connects the beer’s origins in Klaipėda with the season’s festive spirit, making it both a tribute to place and a collector’s delight.
Freshco designed by kevingb.design
The packaging design for Freshco reimagines the soda experience through a clean, minimalist aesthetic that celebrates natural flavor and modern simplicity. Each can features a striking duotone fruit illustration as the central visual element, creating an artistic yet refreshing identity that differentiates Freshco from traditional, overly saturated soda brands. The restrained color palette and uncluttered layout emphasize purity and authenticity, while maintaining strong flavor recognition across the range. Balancing elegance with vibrancy, the design reflects Freshco’s core values—freshness, transparency, and contemporary appeal—making it a standout choice for health-conscious consumers seeking a more natural alternative in the beverage aisle.
Zhevaka Dog’s dental care treats designed by Artem Pozdniakov
The Zhevaka Dog’s dental care treats packaging brings personality and warmth to a category often defined by sterile, clinical aesthetics. Rejecting the usual tooth icons and cold color palettes, the design embraces a playful, hand-drawn style reminiscent of doodles, giving each pack a human touch that reflects the bond between owner and pet. With vibrant illustrations and humorous details, the design turns daily dental care into a friendly, approachable ritual, emphasizing care, affection, and personality. The weekly treat concept is subtly reinforced through thoughtful visual cues, making the packaging not just functional but engaging, memorable, and full of heart, standing out in a sea of generic pet products while reinforcing the brand’s warm, human-centric identity.
Relish
Beltim
habmdesign
Sidahmed Badredine
Parentheses Studio
Michele Parente
Sappestudio
Narek Yeghiazaryan
Motyw
Pinot Agency
Ohmybrand
Gevorg Harutyunyan
Sadikur Rahman Taseen
ferazull
Bold Brands
Printgo
HIGRAPHIC
usama
tommaso ceschi
Robin Krstic
howdydesignfamily
killeridea
onlab
LBD Brand Creative