SWAP Healthy Beverages

SWAP isn’t just a drink; it’s a whole new way of thinking about what refreshment means. It’s here to challenge the usual, swap the unhealthy for the uplifting, and give you a beverage that’s as adventurous as you are. With zero added sugars, no preservatives, and flavors that excite, SWAP is your ticket to something better—something bold. We believe in turning small choices into big changes. Every time you pick up SWAP, you’re choosing health, discovery, and a little bit of adventure. It’s not about leaving behind what you love; it’s about finding new things to love even more.

The Challenge:
Crafting a bold and standout identity for a better-for-you carbonated beverage that delivers on taste, health, and mass appeal. The brand needed to break away from the typical high-sugar sodas and artificial diet drinks while positioning itself as a premium yet accessible alternative. With an offline-first launch, the packaging had to command attention on retail shelves, clearly communicate low sugar, natural ingredients, and no artificial additives, and resonate with health-conscious yet taste-driven consumers—all while ensuring a design language that felt fresh, modern, and desirable.

The Solution:
We developed a bold, energetic brand identity that redefines refreshment with a playful yet premium appeal. The bright, vibrant packaging ensures strong shelf presence, communicating low sugar, clean ingredients, and a guilt-free experience at first glance. The typography and illustrations reinforce a fresh, adventurous, and health-forward personality, making SWAP stand out in a category often dominated by either overly clinical or excessively artificial designs. Every design choice—from the dynamic bubble-like logo to the vibrant color palette—aligns with the brand’s mission: swap the sugar, not the taste.

Credits:
Agency: Studio Six F
Creative Direction: Yashita Aggarwal
Brand Design: Apoorva Katkar
Illustration: Arya Nallachery
Case Study Design: Subhan Mughal