Cordon Bleu

Since 1933, Cordon Bleu has been more than just a source of delicious dishes – it’s become a culinary icon in Quebec households.

But over 90 years later, the brand felt dated, blending into the crowd in grocery stores. It needed to reclaim its signature blue colour to refresh its image and stand out on shelves.

Featuring gouache illustrations by a local artist, the updated packaging is reminiscent of vintage recipe books from the ’60s and ’70s.

Each visual element was thoughtfully modernized to capture the essence of the brand. Photos, with their grainy texture and muted lighting, add a contemporary touch while respecting a rich history.

This rebranding project is a bold reappropriation of Cordon Bleu’s visual identity, blending elegance and tradition with innovation. It cements the brand as a loyal partner to Quebec families.