Six Virtues Bagels

PROJECT BRIEF

These products were part of the Six Virtues logo suite and packaging design project at Ball State University. The project brief was split into two sections. In Project 1 of this campaign, I designed a family of identity systems based on my chosen brand: either Seven Deadly Sins or Six Core Virtues. Building on the work from Project 1, I selected three of the four sub-brands (visual identity systems) that were developed earlier and adapted them into packaging designs. The three required packaging designs include a traditional box design, a label design, and a packaging of choice.

MY APPROACH

For this project, I focused on designing sub-brands for bagel products under the parent brand “Six Virtues.” The target audience for these products includes health-conscious foodies and breakfast enthusiasts. To maintain consistency across the packaging, I created a set of sticker assets that were used across all designs. This motif creates an engaging relationship between the design and the consumer. The three packaging designs I created include a jar label, a take-out box, and a cheese round wrapper.

THE VIRTUES: Courage, Justice, & Wisdom

• It takes courage to enjoy spicy foods, and this jalapeño jam definitely brings the heat. Spread this berry and pepper mix on your favorite bagel.
• Wisdom takes time, just like aging cheese. This sharp-aged Swiss is great for bagel sandwiches, omelets, and more.
• The theme of the campaign centers around clean eating and food justice. Everyone deserves to know what they’re eating, and this campaign aims to help make the food system more transparent and sustainable.