Haddad Rum

Haddad Rum Rebranding Concept

The rebranding of Haddad Rum presents a unique and original narrative inspired by the journey of Caribbean rum to Jordan. The White Rum label marks the beginning of the voyage, originating in the Caribbean Sea, where the ship is shown sailing and setting off on its journey. As the story unfolds, the Red Rum label represents the arrival at its destination, reflecting the Red Sea and Jordan, where the sails are raised and the anchor is lowered, signaling the end of the voyage. When placed side by side, the two labels form a complete treasure map, symbolizing exploration and discovery. The artwork was initially hand-drawn and later refined digitally, preserving its handcrafted character while achieving precision and consistency in the final design.

 

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