Whey Protein Linea — Functional Performance Packaging

Whey Protein Linea marked the beginning of the brand’s new performance-driven category. The strategic foundation and conceptual platform of this functional line were developed in collaboration with Narita Strategy & Design, ensuring a cohesive and purpose-driven direction from the start.

Based on this foundation, we developed a visual system that communicates accessible technology and nutritional precision. Geometric structures, dynamic graphic elements, and bold typography reinforce the idea of ​​performance, while maintaining clarity and high legibility on the shelves.

The information hierarchy highlights key nutritional benefits and clean-label attributes, creating an intuitive and engaging user experience. The final result is a modern, high-impact packaging expression that positions Linea as a strong contender in the functional and fitness nutrition market.