Design: Tommaso Ceschi
Project Type: Produced, Commercial Work
Client: desall / Elite
Manufacturer: Elite srl
Location: Milan, Italy
Packaging Contents: Soft drinks
Packaging Substrate / Materials: Aluminium, plastic
The new Coca-Cola bottle is available on the market! A metal bottle designed by Tommaso Ceschi on Desall.com for the Coca-Cola bottle design award. The contest launched by Elite received great appraisal by the international community with 463 entries and 400 contestants from all around the world.
The bottle is the official Coca-Cola bottle* for 2018, available for sale in many restaurants and shops along the highway network throughout Italy. The bottle is available in four different versions, Regular (Red), Light (Silver), Zero (Black) and Life (Green), one for each Coca-Cola brand. The bottle is designed to keep your drinks hot or cold, whether you use it for your summer refreshment or your hot coffee in winter. You can use it as you please! A bottle that takes inspiration from circular lines: four colours to collect, a friendly but elegant tone on tone shape
Bubbles that become both graphic and functional elements to have a perfect grip also when the bottle is wet. A new ergonomics to improve posture while drinking.
*New Coca Cola water bottle available in Autogrill Stores. (Italy)
A coherent design that starts from circular lines and transforms them into functional and not just aesthetic elements