CRANCHI

CRANCHI

Packaging design for Cranchi corn puffs captures each flavour’s essence through vibrant colours, unique mascots, and clever flavour cues.

We have been entrusted with an exciting opportunity: to design the packaging for the Cranchi corn puffs. In an overloaded snacks market where standing out on the shelf is a constant challenge, our task was to create a distinctive and attractive design that would catch the eye of consumers and invite them to explore the product.

Drawing on our expertise and creativity, we’ve crafted a visually stunning design that perfectly captures the essence of these irresistible snacks.

Each package features vibrant, attractive colors, with a unique color scheme for each flavor. At the heart of the design is the charming mascot, made entirely from corn and dressed in outfits that reflect the distinct flavors of the product range. For the barbecue flavor, our mascot dons a traditional Armenian outfit, skillfully manning the grill. Meanwhile, for the cheese flavor, the mascot sports a Bavarian hat, exuding a sense of joy and comfort.

What truly sets our design apart is the incorporation of flavor cues into the mascot’s facial features. Whether it’s the subtle hint of onion, the richness of cheese, or the fiery kick of chili pepper, each flavor is cleverly represented, adding an extra layer of charm and establishing an emotional connection with consumers.

From the moment customers lay eyes on the Cranchi, they’re drawn in by the captivating design and invited to embark on a flavorful journey.