Tomatier Snacks

Packaging Tomatier Snacks

Cherry tomato packaging project for Nijasol, special edition for Carrefour. A Snack born as a range extension of its predecessor Tomatier, to seduce not only children but also their parents, offering them a fresh and healthy alternative for lunch or snack.

Who said that eating tomato is something boring and only for grown-ups? Our proposal has been to convert the order of a box of a portion of 8 – 10 cherry tomatoes into a fun solution that offers storytelling to develop in communication. It is about a cute monster who loves to devour tomatoes, to the point of having his own appearance. The grimaces of his mouth are the windows that let you see the product inside and his crest shaped like the tomato’s stalk will serve to make a particular closure.

Under the slogan “Monsters are cool and so are tomatoes” Tomatier invites the little ones to have fun eating cherry tomatoes and give them the opportunity to taste their sweet flavor, while helping parents to introduce in their children’s diet the benefits of a nutritious, healthy and… Monstrously tasty product!