Vegamar Huella

Huella’s line packaging redesign, single varietal wines from Vegamar Bodegas. A selection consisting of 4 wines of different varieties that leave their mark with their own character.

With the design, we wanted to represent the “footprint of man” in the cultivation and harvesting of wine. The mark left by the effort, the pampering and the care put into the vineyard throughout the year. The memory left by the perseverance of the daily work to fulfil the processes and to be able to get the best performance from the vine and the best quality of its fruit. That personal mark that makes each wine unique and that will mark its own essence.

We have reproduced those footprints that are marked in the soil of the vineyard and that, in some way, leave their mark on the personality of the wine. Like the footprint for Huella de Syrah, which speaks of the steps and the journey of the people throughout the cultivation process; the pruning shears for Huella de Merlot Rosé, is the imprint of the expert hand of the winegrower that shapes the plant and will mark its performance; the basket for Huella de Merseguera represents the mark of the manual harvest, the physical effort of the harvesters and the teamwork; and the bunch of grapes for Huella de Garnacha, as the mark of the fruit and the grape that concludes as a result of all the steps.

The colours that define each variety, some related to the colour of the grape, others to the colour of the wine or to the colour of the land itself.

The labels have been produced on Tintoretto Crystal Salt Ultra WS Arconvert paper by Manter, which provides texture and naturalness to the finish.