Design: Meteorito Estudio
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Hair products
Packaging Substrate / Materials: Plastic
Printing Process: Offset Print
Packaging design for the Babaria 100% vegan hair line, made up of 5 families with packaging variants for shampoo, mask, balsam and spray lotions. Both the packaging and the design of the labels had to respond to the philosophy of Babaria, natural cosmetics focused on care, health and well-being. The choice of neutral packaging with pure lines and no color that shows through the shades of the product, together with a label design that directly highlights its natural ingredients contribute to the transparency policy of the brand. Each family adopts a differential color clearly linked to the color of the product, its components and its properties. The result is a fresh design linked to purity and naturalness.