Purple Life Sciences – Brand Design

Nature’s intelligence meets skin science

About

Purple Lifesciences focuses on autoimmune disorders, diabetes, thyroid issues and more, and is built around purple corn which is rich in rare and powerful antioxidants called anthocyanins. PSO CARE offers natural psoriasis relief through consumer-driven research and real experiences.

Solution

Purple Lifesciences is shaped by deep, consumer-driven research, so lived experiences and frustrations with psoriasis became the foundation of our strategy. The packaging design mirrors the process of healing, with progressively lighter curves mimicking skin that gradually, and gently clears as the product works. The logo — subtly inspired by the structure of anthocyanins — embodies the essence of the brand: sophisticated, simple and anchored in science. A symbol of nature’s power to heal.

Result

The PSO CARE community has grown, as people who understand what it means to live with psoriasis have found a space where they feel heard, supported and empowered. We created something that resonates deeply with those seeking a natural alternative, a way to manage their condition that also respects their body.